The concept 🧪

AwA was selected to design and develop the e-commerce website for Mylibup, an innovative brand reinventing personal organization with 100% modular, customizable, and eco-responsible A5 notebooks.

AwA’s mission was to build a modern, smooth, and conversion-focused online store capable of reflecting the concept of a lifelong refillable product where every component (covers, discs, elastics, refills) can be adapted to the customer.

This collaboration perfectly illustrates AwA’s commitment to delivering efficient, tailor-made e-commerce platforms, providing an intuitive user experience for highly customizable products.

Our work 🔨

• Full e-commerce store creation
• Installation and general configuration of the platform and theme
• Integration and technical setup of the “Compose your Libup” product configurator module

One of the biggest challenges of this project was implementing and optimizing the step-by-step product configurator. Since the very concept of Mylibup is based on building a unique notebook, users had to be able to choose from a large number of variables (covers, sets of 8 discs, elastics, inner content, and accessories) without making the purchase journey complex or heavy.

The main difficulty lay in the module’s logical configuration: we had to implement a dependency and locking system where steps 4 (content) and 5 (accessories) only unlock once the base elements are selected. The goal was to ensure an extremely smooth, fast, and visual UX, with no bugs when adding these complex composite products to the cart.

We therefore carefully configured this module to meet the brand’s marketing requirements (simplicity of use) while ensuring clean and efficient stock and variant management in the back office, all without compromising site performance.

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