Social Ads Campaigns (SMA)

Targeted acquisition through Social Media Advertising (SMA)

Thanks to the granularity of available data, social networks are one of the most powerful acquisition levers in digital marketing. Advertising platforms (Meta, LinkedIn, TikTok) offer exceptional micro-targeting capabilities, allowing you to reach your ideal prospects based on their interests, behaviors, or demographic data.

However, managing these bidding algorithms is complex. Our media buyers handle the creation, management, and continuous optimization of your Social Ads campaigns to maximize your Return on Ad Spend (ROAS).

We design custom audiences and Lookalike profiles to scale your results.

Ad creatives tailored to each format

The algorithm distributes your message, but it is the creative that converts. We adapt the graphic and video design of your ads to the specific codes of each platform:

From in-feed advertising:

To immersive vertical formats (Instagram Stories, TikTok):

We deploy your strategies across the entire Social Media ecosystem:

• Meta Ads: Facebook, Instagram, and Messenger (for both B2C and B2B).
• Professional networks: LinkedIn Ads (B2B lead generation) and Twitter/X Ads.
• Visual and video platforms: TikTok Ads, Snapchat Ads, Pinterest Ads, and YouTube Ads.

Attract a qualified audience ready to convert!

Synergy between Digital Marketing and Technical Tracking

The success of an SMA campaign depends on the accuracy of the data collected. As a technical agency, our developers and marketing specialists work together to ensure perfect integration of your tracking tools (Pixel setup, Conversion API, Google Tag Manager).

This rigorous tracking unlocks the power of algorithms:

• Predictive acquisition: Reach new high-conversion-potential prospects.
• Dynamic remarketing: Retarget visitors who abandoned their cart or visited strategic pages.
• Brand awareness: Build brand recognition among a targeted audience.
• Budget optimization: Focus your spending on the most profitable audiences and placements.